Shalem College in Jerusalem. Good for Students. Good for Books.

Shalem college logoIt is always exciting to read about the Shalem College (in articles such as this one in The Weekly Standard).  I was brought on as the head of media relations at the Shalem Center (the precursor to the college) in the 90’s as it came onto the educational and intellectual scene. The dream was to start a university dedicated to the highest standards of intellectual inquiry while providing a real liberal arts education.  The atmosphere was super dynamic and job descriptions changed or expanded as needed. I was eventually put in charge of setting up the recruitment of students for the new Shalem Fellowship program. Many of the fellows are now top academics and journalists in Israel  today.  Shalem gave me my start in book publicity when I worked with an amazing Tel Aviv book publicist on the Hebrew translation of Martin Luther King Jr.’s Civil Disobedience, Hayek’s The Road to Serfdom and other classics published by Shalem. The next mission was setting up distribution for Shalem books in Israel as well as growing the subscriber base to the Shalem journal (Azure in English and Tchelet in Hebrew).  At one point I was told “go to NY and figure out how to distribute our journal so we don’t have to give it out for free”.

Shalem college

The Shalem College. Jerusalem, Israel

The rest is history as I learned all about the book industry in the US and Israel and have never looked back.  The dream of the Shalem College has come to fruition and articles like the one mentioned above are evidence of how successful it already is.  Shalem has done much to bring quality books to Hebrew readers and by setting up a liberal arts, “great books” college, it ensures these books are actually being read.

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